Social media, authenticity and the human brand
What is the role of authenticity in social media and business? Is it an expectation, a myth, or a strategic weapon?
Archive for the ‘Podcasts’ Category
What are the boundaries of inbound marketing?
What are the boundaries of inbound marketing? News Hubspot spurs a debate.
Coming clean on Facebook reach
Unpacking data collected over the last year in search of the truth about Facebook reach
Would you erase yourself from Google search results?
In this edition of The Marketing Companion, we cover the “right to be forgotten,” LinkedIn Blogging, Buyer Personas and more
Two technologies that will disrupt marketing strategy
Mark Schaefer and Tom Webster discuss two technologies that will disrupt marketing strategy on this episode of The Marketing Companion
Riffing on the future of digital marketing with Mitch Joel
Marketing thought leader Mitch Joel and educator Mark Schaefer explore the future of digital marketing
New insights into online radio, podcasting and Google +
Is Google+ finally a “real thing?” How is mobile and digital radio changing content consumption patterns? All this and more in a new podcast
The good, the bad, and the ugly of #marketing conferences
Attending a marketing conference represents a big commitment and time and money. What to look for in a marketing conference.
Where does social media fit in the marketing mix?
Is social media today really about connecting or has it become another form of advertising?
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