Archive for the ‘Psychology and social media’ Category

Consider the bank of goodwill as your online networking strategy

Online networking strategy isn’t complicated, but it does require making deposits the invisible bank of goodwill. This post explains how.

In praise of a stressful week

Most people view social media feeds with jealousy, but a story of a stressful week reminds us all that we are equal in our human condition.

Social Proof and the Business Case for Buying Fake Followers

With the pressure to perform and build influence on the web, many people are buying fake followers, likes and comments. But in the end, true influence will win.

The Business Case for Social Network Subscriptions

How are social networks going to evolve and what will the social network in a decade look like? With growing concerns over data privacy and transparency, and an emerging generations that are far smarter and more savvy when it comes to technology, paid social network subscriptions may be an answer.

Five weird lessons from an unexpected viral post

An unexpected viral post created some interesting lessons in human behavior, social media engagement and the purpose of LinkedIn in business.

To know the value of Snapchat, we must understand Batman

Snap may not make it as an independent company, but its “nostalgia imprint” is the key to understanding the long-term value of Snapchat.

Social Media Addiction is Real: How to Take Your Life Back

Social media addiction is real and a growing problem, according to new research. Take your life back with these suggestions.

Social media, conflict, and my emotional paralysis

I want to help people and contribute to the social media conversation. But sometimes the news is so bad, for so long, I feel emotional paralysis.

Love, politics and content marketing

In this new Marketing Companion episode, Mark Schaefer and Tom Webster review Content Marketing World and why politics and content marketing fell flat