Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
LinkedIn spam is proliferating. Facebook is imploding (again). We look at the state of digital marketing on The Marketing Companion.
How do you navigate business strategy now amid a world economic crisis? Straight talk from Mark Schaefer.
Small business marketing is poised to win against bigger companies and brands if they connect with the current consumer culture.
The most powerful branding strategy might be found in your own experiences and stories.
There has been a ton of bad news on the web about the bad behavior of influencers. Is it time to regulate social media influencers? The author says, “no.”
The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?
There are lots of articles on handling bad publicity, but what about good PR? It’s tome to look at the humblebrag and other usefule methods.
When all seems lost, the legendary PR leader Harold Burson offers words of wisdom on the ultimate metric for crisis management
Influencer marketing for small businesses might seem unattainable but these case studies show that it can be an effective strategy.
Nike rocked the world with a controversial and divisive marketing campaign. But research shows that may be doing exactly the right thing.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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