Archive for the ‘research’ Category

Six transformative trends in influencer marketing (is it really marketing?)

A new research report highlights the current state of B2B influencer marketing and includes six transformative industry trends.

Creating Customer Value: 30 Possible Ways You Can Create Value for Your Customers

We all want to create customer value. But do you know which of these 30 ways you are actually achieving that and how it impacts your success?

20 Extraordinary Content Marketing Insights

The founder of BuzzSumo provides exclusive content marketing insights from years of analyzing billions of pieces of content

The current state of the content marketing ecosystem

The current state of the content marketing ecosystem, an infographic

I love big blogs and I cannot lie.

Is the average attention span shorter today? Perhaps but there is still plenty of evidence to suggest that people are still consuming big blogs

Economist Study: B2B leaders conflicted about content marketing

B2B content marketing offers rewards for those who get it right, but most don’t, according to a new study. Many executives are overwhelmed by content.

A thought exercise on social media and critical thinking

Research shows that being immersed in web activities might reduce our ability process information. The enigma of social media and critical thinking.

5 Ways to distinguish your content and brand by using research

It’s extremely difficult to get your content to stand out today. But you can distinguish your content and brand by using these tips on featuring research