I love big blogs and I cannot lie.
Is the average attention span shorter today? Perhaps but there is still plenty of evidence to suggest that people are still consuming big blogs
Archive for the ‘research’ Category
Economist Study: B2B leaders conflicted about content marketing
B2B content marketing offers rewards for those who get it right, but most don’t, according to a new study. Many executives are overwhelmed by content.
A thought exercise on social media and critical thinking
Research shows that being immersed in web activities might reduce our ability process information. The enigma of social media and critical thinking.
5 Ways to distinguish your content and brand by using research
It’s extremely difficult to get your content to stand out today. But you can distinguish your content and brand by using these tips on featuring research
Social media predicts the next Carpool Karaoke stars
By using their affinity data, writer Hannah Chapple of Affinio shows us who should star on Apple’s new Carpool Karaoke series.
The new psychology of content consumption
The psychology of content consumption is changing dramatically, affecting Snapchat, content streaming habits, and Facebook strategy. Plus, audio emojis!
Six thought-provoking and profound marketing trends
A new report highlights several profound marketing trends. In this Marketing Companion episode, Mark Schaefer and Tom Webster dissect these issues
Podcasts and advertising: Meet social media’s new super power
We are rapidly moving toward an ad-free world. That’s why you need to take a new look at podcasts and advertising, as this new research suggests.
Research shows content engagement is disconnected from brand goals. What’s next?
Research shows Content engagement is disconnected from brand goals like reach and resonance. What’s next?
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