Archive for the ‘research’ Category

Is Google+ finally a “real thing?” How is mobile and digital radio changing content consumption patterns? All this and more in a new podcast

The most interesting insight into new social media data is what’s NOT there.

New research shows companies investing heavily in social media but just 25 percent reporting a commensurate increase in revenues.

New research from IBM shows strong executive desire for a social enterprise but results may be elusive

Subtle but important change going on in the world of research with profound implications for what we can see and believe on the social web.

Do B2B buyers use social media in their purchasing decision? The results may surprise you.

Research shows that teens are increasingly moving the conversation to Twitter

New research shows a huge “advocacy gap” between passionate consumers and those who actually talk about brands.

Twitter, blogging and Pinterest are seeing big gains in usage from America’s wealthiest companies. A social media surge

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