As it sails into the sunset, thoughts on why Klout mattered
Klout is being discontinued after a nearly 10-year run. Although it was widely criticized, this article explains what the company accomplished and why Klout mattered.
Archive for the ‘Return On Influence’ Category
10 Ideas driving the future of social media marketing
Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!
Social Proof and the Business Case for Buying Fake Followers
With the pressure to perform and build influence on the web, many people are buying fake followers, likes and comments. But in the end, true influence will win.
The key decision in influencer outreach and why everyone is missing it
Influencer outreach is a mix of art and science, but if you miss out on this one consideration, you may imperil your company and your brand.
Influencer marketing grows up
In just five years, influence marketing has grown from Klout to a mainstream industry channel. This post shows that influencer marketing grows up
Six transformative trends in influencer marketing (is it really marketing?)
A new research report highlights the current state of B2B influencer marketing and includes six transformative industry trends.
Mark Cuban, the first trillionaire and chatbots on the edge
Highlights from SXSW including a talk by Mark Cuban, social activism, the state of the art of chatbots, Robert Cialdini, and more
What is the role of content marketing in an ad-free world?
In an increasingly ad-free world, content marketing (and all of its iterations) seems like a viable option to break through and reach customers.
Four marketing mega trends nobody’s talking about
Some of the less obvious marketing mega trends are also some of the most important. Four developments you need to consider for 2017.
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