Five important lessons on the economics of social media
Most companies overlook the basic drivers of the economics of social media networking. Here are five things to look for.
Archive for the ‘ROI and measurement’ Category
Why Do Companies Struggle with Social Media ROI? 23 Facts
By Rob Petersen, {grow} Community Member Only 8 percent of companies say they can determine Return on Investment (ROI) from their social media spending (source: Econsultancy). I teach Measurement and […]
Why Ad Agencies aren’t adjusting to a real-time social media world
Ad agencies have been slow to adopt to a real-time social media world. Here is the reason why.
Examples of quantifying social influence
Is Klout the new SAT score? Should social influence scores be used in the hiring process? This corporate leader says “yes.”
12 Experts Define Key Performance Indicators (KPI’s)
Unsure how to implement KPI’s for your business? Rob Peterson will help you make sense of this over-used and often
Social Media Explained. Really.
Social Media Explained will get you up to speed on social media fundamentals fast!
Why social media measurement efforts seem empty
Building relationships takes time and the payoff may be unknowable. That’s a problem when it comes to social media measurement.
The State Of Social Business
New research shows companies investing heavily in social media but just 25 percent reporting a commensurate increase in revenues.
Why a Klout score may be an appropriate marketing metric
A Klout score has attracted it share of critics but it is also an undoubtedly useful tool for businesses trying to achieve a culture of content creation
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