I don’t know my online audience and neither do you
How well do you know your online audience? According to this post, not at all.
Archive for the ‘ROI and measurement’ Category
The state of the nation on SEO, content strategy and earned media
Digital marketing expert Lee Odden discusses new approaches to SEO, content marketing and earned media for marketing in 2015
Igniting Content: A Tale of Two Amazing Ads
#McDonalds and #AT&T invested in great storytelling but suboptimized their efforts when it came to igniting content
5 Critical (and unique) considerations about PR measurement
5 Critical (and unique) considerations about PR measurement
An Example of Twitter’s Real-Life ROI
By Gregory Pouy, {grow} Community Member When I was asked to write the piece about Twitter, I wondered what personal insight I could share about my love for this social […]
The ROI of Twitter, Explained
Sometimes the return on your social media investment comes to you in the strangest ways. Here is the ROI of Twitter explained
Why CEOs Shouldn’t Trust Marketing
By Eric Wittlake, {grow} Contributing Columnist New research says that 8 in 10 CEOs don’t trust marketing. As a marketer, that stings. Sadly, the CEO who doesn’t trust marketing today […]
Facebook’s latest move just the tip of the privacy issues
Pressure for profits will force Facebook to use our private information in radical new ways. Privacy issues for Facebook
Five important lessons on the economics of social media
Most companies overlook the basic drivers of the economics of social media networking. Here are five things to look for.
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