As Discord and other secret communities flourish, companies reliant on social listening platforms will have to find new answers. This article exposes this trend through the story of an intelligence leak.
Should you fork over the bucks to become validated on social media? Dennis Yu helps us determine the ROI of a blue check mark
Curated content is particularly relevant in a fast-changing and chaotic world. Why is this overlooked as a content marketing strategy?
Community-based marketing has massive potential but requires a new leadership mindset.
Receiving my first revenue from ChatGPt revealed new eCommerce dynamics!
Mark Schaefer explains why is time to consider community-based marketing that works … and heals.
Mark Schaefer unpacks the existential crisis presented by AI and provides practical advice to get ahead of the learning curve.
More and more customers claim they are “buying on beliefs” but is that really true?
Will Web3 build a creator economy or crush it? The answer is yes.
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