How to deal with the existential crisis presented by AI
Mark Schaefer unpacks the existential crisis presented by AI and provides practical advice to get ahead of the learning curve.
Archive for the ‘ROI and measurement’ Category
Buying on beliefs? I don’t believe it
More and more customers claim they are “buying on beliefs” but is that really true?
The creator economy is in hyperdrive. Is it time to climb aboard?
Will Web3 build a creator economy or crush it? The answer is yes.
Debating the 10 most relevant marketing trends
Discerning relevant marketing trends is important. Mark Schaefer and Dennis Yu take on the challenge!
The long ugly road of measurement and influencers
The road to measurement and influencers has been rocky. It’s time to do better.
Is there a renaissance ahead for organic social media?
Organic social media seems like yesterday’s strategy but now might be the time to re-consider it.
Five strategies to win the content marketing arms race
The content marketing arms race might be your most important strategic consideration. It’s time to revisit Content Shock.
I hated customer research until I found Voice of Customer
Marci Cornett shares how a wordsmith like herself fell in love with Voice of Customer research – and why you should too.
7 Reasons why this is the most challenging time to be in marketing
Speed, culture, and measurement are some of the reasons this is the most challenging time to be in marketing.
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