Archive for the ‘Social Media and Sales’ Category

How I make money: My 18 sources of online revenue

Here are 18 different sources of online revenue that propel my business. Would these sources work for you and your business?

Is Amazon Spark primed for new social network success?

Creating a new social network is a perilous proposition but Amazon Spark may beat the odds. What marketers need to know about this new entry.

A significant content insight if you’re marketing personal services

Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.

Social media engagement is a lousy metric

Social media engagement is among the most popular marketing metrics. This post shows you why it may not be an indicator of business success.

Does corporate storytelling work? Some mega-brands say no.

For years corporate storytelling was all the rage. But with the failure of some of the industry’s most iconic successes, it’s time to re-visit the strategy.

Adjusting to the new sales strategies with Anthony Iannarino

Sales strategy expert Anthony Iannorino shares his personal story of how he became known as one of the world’s premier sales consultants

What does digital transformation mean to marketing?

By Mark Schaefer Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and […]

What it’s like to be hugged by a brand. Literally.

Technology is great but sometimes it moves us away from the human, vulnerable connection our customers crave. Sometimes you need to be hugged by a brand.

Adapting To The NEW Consumer With Better Analytics

Do your current metrics do the job, or are new analytics needed to help connect the dots between all customer touch points and cater to the NEW consumer?