Five important lessons on the economics of social media
Most companies overlook the basic drivers of the economics of social media networking. Here are five things to look for.
Archive for the ‘Social Media and Sales’ Category
The future of integrated selling is now
A radical picture of the future of selling is depicted in the new book Duct Tape Selling. Integrated, content-oriented and bold!
Why Ad Agencies aren’t adjusting to a real-time social media world
Ad agencies have been slow to adopt to a real-time social media world. Here is the reason why.
Examples of quantifying social influence
Is Klout the new SAT score? Should social influence scores be used in the hiring process? This corporate leader says “yes.”
Jill Rowley on the hurdles and opportunities for social selling
Jill Rowley provides key ideas to turn your commercial efforts toward social selling
Social Media Explained. Really.
Social Media Explained will get you up to speed on social media fundamentals fast!
Facing tough choices — Paid versus organic reach
Without question, the model of organic social media reach is crumbling. When do you pull the trigger and pay for play?
Five tips to turn social media mistakes into customer advocacy
Social media mistakes can be opportunities to build loyalty. Here are five ideas.
5 Steps to effectively use case studies in your sales presentation
Too many words. Too many images. Cut through the sales clutter with case studies.
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