Why Ad Agencies aren’t adjusting to a real-time social media world
Ad agencies have been slow to adopt to a real-time social media world. Here is the reason why.
Archive for the ‘Social Media and Sales’ Category
Examples of quantifying social influence
Is Klout the new SAT score? Should social influence scores be used in the hiring process? This corporate leader says “yes.”
Jill Rowley on the hurdles and opportunities for social selling
Jill Rowley provides key ideas to turn your commercial efforts toward social selling
Social Media Explained. Really.
Social Media Explained will get you up to speed on social media fundamentals fast!
Facing tough choices — Paid versus organic reach
Without question, the model of organic social media reach is crumbling. When do you pull the trigger and pay for play?
Five tips to turn social media mistakes into customer advocacy
Social media mistakes can be opportunities to build loyalty. Here are five ideas.
5 Steps to effectively use case studies in your sales presentation
Too many words. Too many images. Cut through the sales clutter with case studies.
Gary Vee and the Empire of Favors
Gary Vaynerchuk is arguably the most successful entrepreneur on the social web. Here is the real secret to his success.
Social media zombies and the 2 percent solution
Think 98 percent customer satisfaction is pretty good? So did I, but social media forces us to re-consider
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