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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Nutter Butter has a new video campaign that’s an acid trip crossed with a horror movie. Is this any way to sell a cookie? Mark Schaefer says, “yes.”

In a field where most people just follow the crowd, making a personal decision to carve a unique path might make all the difference to a marketing strategy.

Community-based marketing is a red-hot trend, and here are 10 ideas to quantify the value of a brand community.

CapCut is on the move and could be the next big social media app

A surprising debate over the relative value of the personal brand versus corporate brand

Shein and Temu seem to be breaking every eCommerce convention. Are these the new rules of marketing?

On the 10 year anniversary of my most famous blog post, we look at the impact of Content Shock and lessons from one of the most widely shared business blog posts in history.

Let’s take a deep dive into the non-obvious social media trends that will dominate marketing considerations in the year ahead!

I love exploring and learning about communities but was shocked when I received death threats in a beloved brand’s Discord Community!

Is messy marketing a new trend? Maybe companies should annoy you to get your attention!
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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