Can we still use social listening platforms to reach increasingly disconnected customers? Mark Schaefer and Sara Wilson discuss the challenges with current methods on The Marketing Companion podcast.
On the fifteenth anniversary of his blog, Mark Schaefer describes five reasons that “blogging changed my life.” It may have even saved his life.
OpenAI Founder Sam Altman made a cataclysmic prediction about the future of marketing. Author Mark Schaefer claims that AI does not mean the doom of marketing.
CapCut is on the move and could be the next big social media app
More content choices have left Gen Z isolated and fractured. They long for shared experiences like their parents.
A surprising debate over the relative value of the personal brand versus corporate brand
Outdated copyright laws threaten the future of creators and creativity. Innovation is iterative and we need to celebrate that.
Let’s take a deep dive into the non-obvious social media trends that will dominate marketing considerations in the year ahead!
I love exploring and learning about communities but was shocked when I received death threats in a beloved brand’s Discord Community!
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