Archive for the ‘Social Media best practices’ Category

Six ways to turn Yelp into your most effective marketing channel

Online customer reviews can make or break a business. Here’s a strategy to take control and thrive in this competitive environment.

Forget demographics. It’s all about the socialgraphics

Traditionally marketers have used demographic and pyschographic data. Digital marketing today calls for adding socialgraphic data to the mix.

This is why you’re not Seth Godin.

Seth Godin is a highly-successful entrepreneur and author with an enormous social media following. Can his social media strategy work for you?

3 Developments that are Sabotaging the Social Media Movement

The social media scene has become a petty space filled with ugliness and self-promotion. What’s happened, and what can be done to reverse the trend?

5 ways corporate culture determines social media success

What is keeping you from succeeding with your social media strategy? Is it resources? Time? Vision? More than likely it is your corporate culture! This article explains why.

Social media and guerrilla marketing case study

Small businesses are applying social media to marketing efforts in many creative ways, but perhaps nobody thinks out of the box more than Nathan Dube! This explores some of his guerrilla marketing ideas.

7 ideas to turn PowerPoint slides into social media marketing gold

Humble PowerPoint slides can go a long way if you use them creatively on the social web. Here are seven ideas to get the most out of your slides.

Picking through the bones of Social Media failures

By Stanford Smith, Contributing {grow} Columnist I’m morbidly fascinated by failure. As of late, I’ve been scouring the web looking for failed social media programs. Unfortunately, I can find plenty […]

Can you make money managing social media?

In a blog post almost two years ago about the best business idea for social media marketing, I made a prediction that I think stands up. I said that there would […]