Archive for the ‘Social Media best practices’ Category

Five Hidden Secrets of Social Media Failure

2011 will be a year when many marketing professionals hit the social media re-set button. After climbing aboard the “engagement train” for fear of being left behind, many marketers will […]

Case study: Social Media Makes Big Splash for Small Entrepreneur

Here is the most colorful social media success story you’ll ever read! The story starts with paint. Colorful … get it? I crack myself up. My friend Julie Boney became […]

The five elements of a perfect blog post

“How do I create the perfect blog post?” That question by a young student stopped me in my tracks. After all, is there such a thing? I had to dig […]

Get ready. Social scoring will change your life.

Social scoring is a new trend to identify social media influencers. Could it catch on with brands?

Bringing down the Twitter snobs

It seems that Mitch Joel and I are becoming the Social Media Odd Couple. I like Mitch. He’s smart. It’s just that I think he is so frequently wrong. Like […]

Bill Piper has no clue what he’s doing in social media

I have this new habit. When I’m alone on a long car trip I will put out a tweet asking people to call me and keep me company. It has […]

What is Social Media’s Next Big Thing?

One possible answer: The Enterprise. No, no. Not the Star Trek kind of Enterprise (although that would be pretty cool). I mean using social media technologies internally, within the […]

Is your company creating a social media ghost town?

This week we continue to put {grow} in the hands of the community by featuring Nashville marketer Laura Click and her ideas about why companies abandon their social efforts: A […]

Small business? THIS is how to work the social web!

Over the past year, some of the most powerful marketing lessons I’ve learned haven’t come from a book, a guru or a webinar. They’ve come from Chandra Michaels. Chandra is […]