For Google Plus, the party is over before it starts
Google Plus won’t be the Facebook killer gurus predict because the psychological switching costs are too high.
Google Plus won’t be the Facebook killer gurus predict because the psychological switching costs are too high.
Social media marketing progress in a developing country
Now here is a neat trick. Precisely as your read this exciting guest post from the brilliant Jon Buscall, I will be meeting him for the first time in Stockholm, […]
It’s time to step up and address one of the great myths pervading the social web — that an essential best practice is decentralizing social media marketing and pushing it down […]
By Sidneyeve Matrix, Contributing {grow} Columnist We know that people prefer to connect with other people, not brands. Not too long ago, Mark wrote about how one of the biggest […]
Does the number of Twitter followers matter? What happens when you reach 20,000?
Maybe it’s a coincidence, maybe it’s a trend, but I’ve noticed a few posts lately with a theme of how social media is becoming a mind-mucked echo chamber of mind-numbing […]
2011 will be a year when many marketing professionals hit the social media re-set button. After climbing aboard the “engagement train” for fear of being left behind, many marketers will […]
Here is the most colorful social media success story you’ll ever read! The story starts with paint. Colorful … get it? I crack myself up. My friend Julie Boney became […]
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