Archive for the ‘Social Media best practices’ Category

Hilarious video, serious marketing lessons

I wanted to show you this awesome music video because it’s creative, hilarious and it also reinforces a theme I’ve been writing about over several months … Toyota paid big […]

My Twitter Ah-Ha Moment

What did it take for you to “get” Twitter? I was certainly in that vast number of people who resisted it. The first tweet I ever received was “It’s 4 […]

How do you push yourself out of your social media cage?

Where I live in East Tennessee black bears are a real fact of life. Actually, that’s one of the reasons I’ve remained here. In 45 minutes, I can be hiking […]

Why comment on a blog? Do it for the money.

Well, I’ve written two recent posts on why people DON’T comment on blogs — one about re-defining engagement, and one with feedback on why people just don’t like to participate. […]

The silent majority: Why people don’t comment on your blog

“Why don’t I get comments on my blog?” This is one of the most common blog-related questions I receive. My recent post on re-thinking community engagement — especially on B2B […]

Is your company built to blog?

Every company is getting into blogging it seems but somany people seem to be struggling with it What would you guess the biggest problem is? Not enough content? Not enough budget and/or […]

Exploding the “It’s all about the conversation” social media myth

One of the most pervasive mantras of the social media hype circus is that it’s “all about the conversation” with your customers. But if you look at what’s really happening […]

Social media measurement: Sometimes a picture is worth a thousand tweets

In all of the posts I’ve read about social media measurement, very few address the possible role of qualitative research — measuring when you don’t have data — so let’s take a look […]

Three reasons why the “experts” are wrong about social media measurement

There is an argument around the blogosphere that is DRIVING ME CRAZY. When it turns to the topic of measurement and social media marketing, many “authorities” flippantly rely on the “double standard” […]