Archive for the ‘Social Media best practices’ Category

20,000 Followers. Now What?

Does the number of Twitter followers matter? What happens when you reach 20,000?

Please take accountability for your social media experience

Maybe it’s a coincidence, maybe it’s a trend, but I’ve noticed a few posts lately with a theme of how social media is becoming a mind-mucked echo chamber of mind-numbing […]

Five Hidden Secrets of Social Media Failure

2011 will be a year when many marketing professionals hit the social media re-set button. After climbing aboard the “engagement train” for fear of being left behind, many marketers will […]

Case study: Social Media Makes Big Splash for Small Entrepreneur

Here is the most colorful social media success story you’ll ever read! The story starts with paint. Colorful … get it? I crack myself up. My friend Julie Boney became […]

The five elements of a perfect blog post

“How do I create the perfect blog post?” That question by a young student stopped me in my tracks. After all, is there such a thing? I had to dig […]

Get ready. Social scoring will change your life.

Social scoring is a new trend to identify social media influencers. Could it catch on with brands?

Bringing down the Twitter snobs

It seems that Mitch Joel and I are becoming the Social Media Odd Couple. I like Mitch. He’s smart. It’s just that I think he is so frequently wrong. Like […]

Bill Piper has no clue what he’s doing in social media

I have this new habit. When I’m alone on a long car trip I will put out a tweet asking people to call me and keep me company. It has […]

What is Social Media’s Next Big Thing?

One possible answer: The Enterprise. No, no. Not the Star Trek kind of Enterprise (although that would be pretty cool). I mean using social media technologies internally, within the […]