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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Zappos* is a successful company with a well-publicized, aggressive employee use of social media. In fact, it may be the most famous social media model in all of
If I leave a conference with a few “kernels of truth” I can gnaw on and think about, I consider the time well-spent. Here are
I’m writing this blog as a way of accepting a challenge from my friend Venessa Miemis. Always glad to be pushed in new ways! I’ve
The GE Social Media Team: Gary Sheffer, Jen Walsh, Sean Gannon, Lisa Lanspery, Mike Eisenreich, Megan Parker and Vivek Kemp A few weeks ago I
In my position as a teacher and a consultant, this is one of the most common questions I hear. So let’s get it out on

These five social media myths must stop now!
A few months back I did a fun interview with Susan Wassel, the social media voice for Sharpie pens. Susan made me a believer. If

The economy of social media is built on favors, creating a dysfunctional social media country club. Are we building a world of group think?
At one point in my career, I had one of the largest (if not THE largest!) sales positions in the world. I had just one
You know what is so cool? Having a job where you have a bona fide excuse to communicate through cartoon characters. I simply must work
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