This is the guiding question for your service business or personal brand
The essential guiding question for your brand: Are you an expert, guide, or agent?
Archive for the ‘Social Media Strategy’ Category
Why does marketing exist?
Is marketing about memories and stories or something more?
Why I take Instagram seriously, and you should, too.
Instagram isn’t fluff. It’s you … or should be!
A rant: Marketing means rolling up your sleeves and doing something
A rant … Marketing needs to be more than tricking a person to click on a link.
Ten inspiring examples of Human-Centered Marketing
We sense that human-centered marketing is the right direction, but how does it show up in the world?
Mr. Beast and the formula for viral content
Is there a formula for viral content? Does it matter? Mark and Brooke explore the strange case of Mr. Beast in this podcast episode.
The iceberg chart of content creation
Content creation success requires a long-term mindset.
How corporate values guide marketing through a crisis
Strong, consistent corporate values provide a North Star to guide marketers through perilous times.
How content can help companies create consumer habits
Consumer habits form when a reaction is triggered and then reinforced through repetition. Content can help.
The Marketing Companion Podcast
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