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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

The essential guiding question for your brand: Are you an expert, guide, or agent?


Instagram isn’t fluff. It’s you … or should be!

A rant … Marketing needs to be more than tricking a person to click on a link.

We sense that human-centered marketing is the right direction, but how does it show up in the world?

Is there a formula for viral content? Does it matter? Mark and Brooke explore the strange case of Mr. Beast in this podcast episode.

Content creation success requires a long-term mindset.

Strong, consistent corporate values provide a North Star to guide marketers through perilous times.

Consumer habits form when a reaction is triggered and then reinforced through repetition. Content can help.

Becoming a digital influencer doesn’t depend on how you look or even the followers you have. The secret lies in transmission.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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