Archive for the ‘Social Media Strategy’ Category

Why you can’t believe social media sentiment analysis (“It’s crap”)

There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.

3 timeless business lessons I learned from an Irish writer conference

By Mars Dorian, {grow} Contributing Columnist A few weeks ago, I attended a multimedia writer conference in Dublin, Ireland. During the darkest morning, I schlepped my sleepy body toward the […]

What’s the difference between influencer marketing and word of mouth marketing?

The post explored the difference between influencer marketing and word of mouth marketing and examines how the strategies are blurring.

3 Examples that Prove the Power of Brand Storytelling

Ekaterina Walter shares three fascinating examples that showcases the power of brand storytelling with the statistics to support it.

What Is Your Social Media Marketing Purpose? (If You Don’t Know, This Will Help)

Knowing your social media marketing purpose is hard to do but SO IMPORTANT. Follow these three tried-and-true steps to create yours.

Where are all the social networks?

Industry leaders once predicted many niche social networks that eventually eat away at Facebook’s dominance Why did that never happen?

How to defend your online reputation in the outrage era

This post teaches you how to tweet responsibly so trolls can’t ruin your online reputation and jeopardize your professional career.

How to begin social media marketing with no budget

Social media marketing does not need to be complex or expensive. Here is advice from the startup world on how to do marketing with no budget.

Why Instagram organic reach is about to fall into the Facebook trap

Marketers have long enjoyed the high Instagram organic reach and engagement. But given the history of its parent company, Facebook, that may be ending.