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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Industry leaders once predicted many niche social networks that eventually eat away at Facebook’s dominance Why did that never happen?

This post teaches you how to tweet responsibly so trolls can’t ruin your online reputation and jeopardize your professional career.

Social media marketing does not need to be complex or expensive. Here is advice from the startup world on how to do marketing with no budget.

Marketers have long enjoyed the high Instagram organic reach and engagement. But given the history of its parent company, Facebook, that may be ending.

Gated content is a popular way to create value for a content marketing strategy. This post describes why this strategy might be working against you.

Competing for SEO dominance may be like junkyard dogs fighting over the same bone. Maybe there is another way to maneuver if you’re not the alpha dog.

A UK restaurant chain quit social media which created a stir on the web and even mainstream media. Is this the start of a trend or a strange decision?

A step-by-step guide to getting a social media strategy started in your company.

With the possibilities that search engines and social networks offer for micro-audiences, why not use them? Think twice, claims the author.

Social media marketing has been the hottest marketing concept for the last 10 years. Is it losing steam, or just taking off? Is social media marketing still a thing?
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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