Are marketers getting lost in the Dark Funnel?
The complexity of the customer journey has created a dark funnel for marketers. Luckily, emerging technology can help.
Archive for the ‘Social Media Strategy’ Category
The business case for dwelling on dwell time
Dwell time may be the most important measure that you’re not measuring. A discussion on content marketing effectiveness
Personal business lessons from 2015 and what you can learn from them
Mars Dorian reveals top personal business lessons from 2015 and shares what you can learn from his mistakes.
The strategy behind the content
Here is an inside view of the strategy behind the content and the role of each platform in a comprehensive plan.
Case study: Social media success in regulated industries
I teach at Rutgers University in New Jersey, the epicenter for many major companies in pharmaceuticals, insurance, and banking. And when leaders from these companies take my classes on digital […]
Sponsored content and the economics of trust
Sponsored content is the hottest monetization strategy on the web. But what are the strategic implications of renting out your trust?
Four profound marketing megatrends for 2016 and beyond
Not your typical “forecast post!” These four megatrends will have a profound impact on marketers around the world
25 Nuggets of Essential Social Media Wisdom
Want to have a little fun and find some marketing inspiration today? Here are 25 pearls of social media wisdom
Content Shock is here. Now what?
New reports show that information density is causing competitive issues for even the best-known content creators on the web. Content shock is here.
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