A balanced view of using Snapchat for marketing
Let’s rise above the Snapchat feeding frenzy to consider a more balanced perspective on the opportunity. Can you use Snapchat for marketing?
Archive for the ‘Social Media Strategy’ Category
Break the mold: Why content marketing needs to be like a chalupa
Content marketing is in ‘dark days,’ requiring fresh approaches to creativity. In fact, maybe your content marketing needs to be like a chalupa!
How to Keep Up with the Tsunami of Customer Feedback Online
Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.
Are marketers getting lost in the Dark Funnel?
The complexity of the customer journey has created a dark funnel for marketers. Luckily, emerging technology can help.
The business case for dwelling on dwell time
Dwell time may be the most important measure that you’re not measuring. A discussion on content marketing effectiveness
Personal business lessons from 2015 and what you can learn from them
Mars Dorian reveals top personal business lessons from 2015 and shares what you can learn from his mistakes.
The strategy behind the content
Here is an inside view of the strategy behind the content and the role of each platform in a comprehensive plan.
Case study: Social media success in regulated industries
I teach at Rutgers University in New Jersey, the epicenter for many major companies in pharmaceuticals, insurance, and banking. And when leaders from these companies take my classes on digital […]
Sponsored content and the economics of trust
Sponsored content is the hottest monetization strategy on the web. But what are the strategic implications of renting out your trust?
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