Sponsored content and the economics of trust
Sponsored content is the hottest monetization strategy on the web. But what are the strategic implications of renting out your trust?
Archive for the ‘Social Media Strategy’ Category
Four profound marketing megatrends for 2016 and beyond
Not your typical “forecast post!” These four megatrends will have a profound impact on marketers around the world
25 Nuggets of Essential Social Media Wisdom
Want to have a little fun and find some marketing inspiration today? Here are 25 pearls of social media wisdom
Content Shock is here. Now what?
New reports show that information density is causing competitive issues for even the best-known content creators on the web. Content shock is here.
How to differentiate your blog based on the time you can put into it
One way to differentiate your blog might be to look at how you use your time to stand out.
Adding fuel to the fire: How important is Facebook?
New research shows that Instagram, Twitter and Snapchat reign with teens, but let’s take a closer look at the implications.
Five ways to calm down and not be overwhelmed by social media change
It’s easy to become overwhelmed by social media change. Here are five practical tips to calm down and carry on.
Why conversation hierarchy is important to your marketing strategy
Is it important for you to emphasize a social media marketing strategy? One of the first things you need to consider is conversation hierarchy
Seven fascinating marketing lessons of 2015
Branding, engagement and the transformation of Facebook are some of the marketing lessons we are discovering this year
The Marketing Companion Podcast
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