Are you really building a personal brand on TikTok?
Is it a personal brand on TikTok, or is it something else? A few short observations from Mark Schaefer.
Archive for the ‘Social Media Strategy’ Category
The ROI of creators: An inspiring influence marketing case study
A startup resort in rural Alabama struggled until a determined marketer turned it into an influence marketing case study.
Beyond Imposter Syndrome
Imposter syndrome seems to be ubiquitous. But what do you do with it? Mark Schaefer and Amanda Russell approach it from different angles.
The new influencers beat traditional advertising effectiveness
Comparing the effectiveness versus advertising is not even close. A crop of new influencers are building trust for brands.
The problem with social listening platforms and disconnected customers
Can we still use social listening platforms to reach increasingly disconnected customers? Mark Schaefer and Sara Wilson discuss the challenges with current methods on The Marketing Companion podcast.
Why writing an AI-assisted book was a total flop
It was time to update a beloved book, but when Mark Schaefer attempted to create an AI-assisted book, the results didn’t make the cut.
Nine ideas to market to young people who avoid marketing
How do you market to young people who don’t want to be marketed to? Here are nine ideas from the RISE community!
What’s Next? Reflections on #SXSW 2024
Robots, TikTok, and AI disruption dominated SXSW 2024, and annual conference of thought leadership. Here are some takeaways for marketers!
How do you measure the value of a brand community? Ten ideas.
Community-based marketing is a red-hot trend, and here are 10 ideas to quantify the value of a brand community.
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