Can we still use social listening platforms to reach increasingly disconnected customers? Mark Schaefer and Sara Wilson discuss the challenges with current methods on The Marketing Companion podcast.
It was time to update a beloved book, but when Mark Schaefer attempted to create an AI-assisted book, the results didn’t make the cut.
How do you market to young people who don’t want to be marketed to? Here are nine ideas from the RISE community!
Robots, TikTok, and AI disruption dominated SXSW 2024, and annual conference of thought leadership. Here are some takeaways for marketers!
Community-based marketing is a red-hot trend, and here are 10 ideas to quantify the value of a brand community.
CapCut is on the move and could be the next big social media app
A surprising debate over the relative value of the personal brand versus corporate brand
Outdated copyright laws threaten the future of creators and creativity. Innovation is iterative and we need to celebrate that.
On the 10 year anniversary of my most famous blog post, we look at the impact of Content Shock and lessons from one of the most widely shared business blog posts in history.
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