The ROI of creators: An inspiring influence marketing case study
A startup resort in rural Alabama struggled until a determined marketer turned it into an influence marketing case study.
A startup resort in rural Alabama struggled until a determined marketer turned it into an influence marketing case study.
Imposter syndrome seems to be ubiquitous. But what do you do with it? Mark Schaefer and Amanda Russell approach it from different angles.
Comparing the effectiveness versus advertising is not even close. A crop of new influencers are building trust for brands.
Can we still use social listening platforms to reach increasingly disconnected customers? Mark Schaefer and Sara Wilson discuss the challenges with current methods on The Marketing Companion podcast.
It was time to update a beloved book, but when Mark Schaefer attempted to create an AI-assisted book, the results didn’t make the cut.
How do you market to young people who don’t want to be marketed to? Here are nine ideas from the RISE community!
Robots, TikTok, and AI disruption dominated SXSW 2024, and annual conference of thought leadership. Here are some takeaways for marketers!
Community-based marketing is a red-hot trend, and here are 10 ideas to quantify the value of a brand community.
CapCut is on the move and could be the next big social media app
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