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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Kerry Gorgone reports on the new social media case study as Denny’s restaurant doubled their Twitter following in a year.
Twitter strategy might be shifting and the implications for our personal and business experience could be profound.
Social media marketing success does not have to be overwhelming. In fact, we can look back 1,000 years to discover the Medieval secrets to success!

This blog post describes the theory behind monetizing blog comments. Blogging best practices, blog community building

Businesses die when there is resistance to change and they ignore the trends. To survive content shock, we must look at marketing differently

Sometimes the return on your social media investment comes to you in the strangest ways. Here is the ROI of Twitter explained
Follow these six questions and your social media strategy will become apparent
Should you encourage executives to tweet and post? Maybe not. The myth of the social c-suite

Media companies have been building valuable audiences on the back of the content they publish for years. What if you depended on out-sourced content?
We are entering a world of increasing marketing complexity as information density explodes. Here are 10 strategies to break through.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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