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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Is your product boring? Social media still might fit in your plans, as this example shows.
These are not easy questions, but if you can answer them, you’re on your way to a solid social media strategy
What happens when simply everything about a social media strategy goes wrong? Well, at least you get a blog post about the lessons learned!
 By Mark Schaefer A common question I get asked in classes is if teens are abandoning Facebook. This is usually a function of the
Content marketing gives us a chance to achieve what social media marketing should have been doing all along. A do-over for social media.
A different way to think about social media ROI
Most social online influence marketing is done all wrong. But these three case show that there is hope!
Business success means mastering the six layers of customer engagement. Are you ready?
Establishing a Social Media Lead Team is essential to assure progress and sustainable success. This article explains how to do it.
Do you need a massive audience to be huge in social media?
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