Archive for the ‘Social Media Strategy’ Category

Quit looking for the easy solution and do your marketing job!

Marketers and bloggers have taken the easiest approach to using new technology, resulting in abuse and a backlash. It’s time to get serious about marketing again.

How to create social media metrics that matter

Every one is interested in social media these days, but to create a program that “sticks,” you need metrics that matter. This article tells you how!

The business case for Facebook, in one sentence

What is the most-debated question in social media today? One candidate is, “Should my company have a Facebook page?” The tension comes from several angles. It could be due to: The company is not […]

A look at international social media marketing

Brian Rudolph is leading the social media charge for some of the world’s biggest brands and in this short video interview, he provides insights on how social platforms and their […]

The hidden costs of social media conversation

It’s all about the conversation. Have you heard that a thousand times? It’s a ubiquitous mantra of the social web to the point where sometimes I think it takes over as the […]

Google’s plan for world domination — REVEALED!

I’ve figured out Google’s grand plan for world domination. More or less. See if this makes sense to you. It sure did last night when I was sipping whiskey on my […]

Are we killing our customers with too much engagement?

Social media consultants urge companies to start a conversation with customers. Most customers don’t want a conversation, though. Too much engagement.

For Google Plus, the party is over before it starts

Google Plus won’t be the Facebook killer gurus predict because the psychological switching costs are too high.

The Anatomy of Truly “Social” Business

A {grow} Community Week Contribution by Kneale Mann There is increasing discussion these days about developing a “social business.” The vital word to remember in this name is business — […]