Archive for the ‘Social Media Strategy’ Category

It’s time to evolve the social media mindset

Is it time to end the conversation about “social media marketing” forever and take a more holistic view of strategy?

Sometimes not having a strategy is the best strategy

The most costly mistake you can make in business is brilliantly executing an obsolete strategy. Social media is changing the nature of strategy.

Quit looking for the easy solution and do your marketing job!

Marketers and bloggers have taken the easiest approach to using new technology, resulting in abuse and a backlash. It’s time to get serious about marketing again.

The business case for Facebook, in one sentence

What is the most-debated question in social media today? One candidate is, “Should my company have a Facebook page?” The tension comes from several angles. It could be due to: The company is not […]

A look at international social media marketing

Brian Rudolph is leading the social media charge for some of the world’s biggest brands and in this short video interview, he provides insights on how social platforms and their […]

The hidden costs of social media conversation

It’s all about the conversation. Have you heard that a thousand times? It’s a ubiquitous mantra of the social web to the point where sometimes I think it takes over as the […]

Google’s plan for world domination — REVEALED!

I’ve figured out Google’s grand plan for world domination. More or less. See if this makes sense to you. It sure did last night when I was sipping whiskey on my […]

Are we killing our customers with too much engagement?

Social media consultants urge companies to start a conversation with customers. Most customers don’t want a conversation, though. Too much engagement.