Archive for the ‘Social Media Strategy’ Category

Are we killing our customers with too much engagement?

Social media consultants urge companies to start a conversation with customers. Most customers don’t want a conversation, though. Too much engagement.

For Google Plus, the party is over before it starts

Google Plus won’t be the Facebook killer gurus predict because the psychological switching costs are too high.

Finding the balance between personal and professional on Twitter

What is the balance between personal and professional on Twitter? How many accounts should you have?

How social media amplifies competitive advantage

When Jay Baer speaks, I listen. In fact, the blogger and co-author of The Now Revolution is one of the smartest guys I know. But he wrote a blog post […]

Five Hidden Secrets of Social Media Failure

2011 will be a year when many marketing professionals hit the social media re-set button. After climbing aboard the “engagement train” for fear of being left behind, many marketers will […]

Social media success story: Marketing a medical practice

Here is one of the toughest marketing challenges I can imagine — engage customers with a medical practice, which of course is surrounded by patient privacy issues. To make things […]

Can social media change your company’s culture? I doubt it.

Mitch Joel mentioned to me in a recent exchange that he thought social media was changing corporate cultures. As I pondered this possibility, I’d like to suggest that this scenario […]

How do you measure a personal brand?

I am so proud and happy to shine a spotlight on Rebecca Denison in today’s Community Week post. She was one of the first true fans of {grow} and one […]

No budget? Apply guerrilla marketing ideas to the social web

I first connected with Nathan Dube in 2009 when I fell in love with his now-famous destroy your printer contest. This guy has a knack for making something out of […]