Why “conversations” are the low-hanging fruit of any customer journey
Marketing innovaton and insight might be accessible to all businesses trying to understand the customer journey.
Archive for the ‘social media’ Category
Marketing lessons from four of the world’s savviest pop stars
Doja Cat, Lady Gaga and other pop stars show us how to stand out in a crowded marketing world.
An updated formula for creating content that stands out
Content that stands out needs to be relevant, interesting, timely, entertaining — and something more!
Why Pinterest is the content marketing secret weapon
Pinterest is popular and fun but not enough content marketers are using it as part of their business arsenal.
For business to win in the coronavirus crisis, head to the bottom of the pyramid
The psychology of marketing has been upended by the coronavirus crisis. Here’s what you need to do to adjust right now.
Big, huge, massive, surprising social media trends
New research reveals some surprising social media trends. Mark Schaefer and Brooke Sellas dissect new trends on The Marketing Companion.
6 Steps to deal with business uncertainty in this coronavirus crisis
Business uncertainty is a way of life right now, but the best leaders know how to handle it. Here are six positive steps you can take today.
The core idea for your business strategy now, in this time of crisis.
How do you navigate business strategy now amid a world economic crisis? Straight talk from Mark Schaefer.
Winning the War for Attention: A talk from #SMMW20
Winning the war for attention is every marketer’s job, and the subject of Mark Schaefer’s speech at #SMMW20
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.