Archive for the ‘social media’ Category

How to monetize a Facebook Group

In the 150th episode of The Marketing Companion, we learn how to monetize a Facebook Group with BossMom Dana Malstaff and Mark goes on a rant!

What is the true business value of social media engagement?

Social media engagement is a popular metric because it so easy to measure. This in-depth analysis provides a view of the true value of the measure.

Mind-bending social media trends

Marketing Companion hosts Mark Schaefer and Tom Webster discuss some mind-bending social media trends on the latest podcast episode.

Niche digital communities are brimming with opportunity. Are you there?

While most marketers are looking toward the big social media platforms, there is gold in the niche digital communities, according to Kiki Schirr.

It Doesn’t Matter What Your Competition is Doing

Most marketing teams are adept at tracking what their competition is up to, a major concern is that marketing teams are concerned with what the competition is doing, and not why they’re doing it.

Is it time to regulate social media influencers?

There has been a ton of bad news on the web about the bad behavior of influencers. Is it time to regulate social media influencers? The author says, “no.”

What happens when content becomes a commodity?

A business announcement reminds us that content has become a commodity and content shock is the strategy.

No. Not every company needs to take a brand political stand.

Values-based marketing is one of the hottest topics around but it’s not for everybody and you should not be taking a brand political stand without due diligence.