Archive for the ‘social media’ Category

The Compelling Business Case for Belonging

There is a belonging crisis in our world. Is there a role for business as a solution? Is there a business case for belonging?

Social media shakeout: Why the future of social media is hazy

What is the future of social media? It’s difficult to say becuase of the social media shakeout described in this article and podcast episode.

Why I must politely disagree with Seth Godin

Seth Godin is a brilliant marketer and a superb writer, but his new book made me squirm.

How to monetize a Facebook Group

In the 150th episode of The Marketing Companion, we learn how to monetize a Facebook Group with BossMom Dana Malstaff and Mark goes on a rant!

What is the true business value of social media engagement?

Social media engagement is a popular metric because it so easy to measure. This in-depth analysis provides a view of the true value of the measure.

Mind-bending social media trends

Marketing Companion hosts Mark Schaefer and Tom Webster discuss some mind-bending social media trends on the latest podcast episode.

Niche digital communities are brimming with opportunity. Are you there?

While most marketers are looking toward the big social media platforms, there is gold in the niche digital communities, according to Kiki Schirr.

It Doesn’t Matter What Your Competition is Doing

Most marketing teams are adept at tracking what their competition is up to, a major concern is that marketing teams are concerned with what the competition is doing, and not why they’re doing it.

Is it time to regulate social media influencers?

There has been a ton of bad news on the web about the bad behavior of influencers. Is it time to regulate social media influencers? The author says, “no.”