Can you measure how company culture impacts your success?
Company culture is key to business and marketing success. A new study tries to measure that factor, but is it real?
Archive for the ‘social media’ Category
Virtual Reality trends every marketer should be watching
Technological advancements are pushing virtual reality into the mainstream. Marketers need to watch this trend!
Mukbang and Monetization: New Digital Marketing Trends
Mukbang is a new trend demonstrating gluttonous behavior on video. So why not? Gluttony and other trends on The Marketing Companion!
3 Noteworthy Nonprofit Strategies For Your For-Profit Business
Use these three nonprofit strategies to help your for-profit business find new ways and solutions to grow and be innovative.
The Compelling Business Case for Belonging
There is a belonging crisis in our world. Is there a role for business as a solution? Is there a business case for belonging?
Social media shakeout: Why the future of social media is hazy
What is the future of social media? It’s difficult to say becuase of the social media shakeout described in this article and podcast episode.
Why I must politely disagree with Seth Godin
Seth Godin is a brilliant marketer and a superb writer, but his new book made me squirm.
How to monetize a Facebook Group
In the 150th episode of The Marketing Companion, we learn how to monetize a Facebook Group with BossMom Dana Malstaff and Mark goes on a rant!
What is the true business value of social media engagement?
Social media engagement is a popular metric because it so easy to measure. This in-depth analysis provides a view of the true value of the measure.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.