Facebook: The place where social change goes to die?
The Facebook news stream is a profoundly ineffective place to change somebody’s mind. Is this any way to create social change?
The Facebook news stream is a profoundly ineffective place to change somebody’s mind. Is this any way to create social change?
While the social marketing department is growing by leaps and bounds, additional responsibilities are leaving many departments severly under-resourced.
By Kiki Schirr, {grow} Contributing Columnist While accessibility is always stressed as important in digital tools such as websites and apps, it is clear that there is still more to […]
Scaling social media is a challenge as your audience grows. Engagement can’t scale in ways that ultimately doesn’t disappoint people.
Fabio Tambosi of Nike shares his experience in using hero content to create an epic consumer brand journey while working as a brand manager for Nike during the World Cup.
With the possibilities that search engines and social networks offer for micro-audiences, why not use them? Think twice, claims the author.
Social media marketing has been the hottest marketing concept for the last 10 years. Is it losing steam, or just taking off? Is social media marketing still a thing?
Influencer marketing is becoming a crowded space. There’s barely any loyalty between influencers and brands, especially in smaller cities and geographies. What do brands need to do today, to reap the rewards of influencer marketing tomorrow? Brands need to invest in true influence.
How are social networks going to evolve and what will the social network in a decade look like? With growing concerns over data privacy and transparency, and an emerging generations that are far smarter and more savvy when it comes to technology, paid social network subscriptions may be an answer.
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