Don’t let marketing drive your values, let your values drive your marketing
Look to your origin story, legacy, and narrative to guide marketing based on values.
Archive for the ‘sociology’ Category
Coming to terms with our pandemic selves versus our real selves
Don’t mistake our pandemic selves for our real sleves when assessing consumer behavior.
Russians and Chinese and let’s just cool it
While spy threats from Russians and Chinese are real, let’s not forget that the politicians are creating the angst.
You’re in a war. You don’t have to be remarkable right now.
Don’t buy into the social media pressure to be remarkable while the human earthquake is building
The pandemic’s hidden cost to creativity and creators
Creativity and creators will be challenged when randomness is eliminated from the workplace.
Purpose or passion? Here’s what research says leads to high performance
Is success driven by purpose or passion? New research provides a surprising answer.
An easy and extraordinary system to learn how to learn
This interview reveals a clever process Keith Jennings used to learn how to learn and create encyclopedic knowledge.
Pandemic survival lessons in resilience from a flower
Pandemic survival is at the top of our minds. One unexpected solution came from a flower.
Children take charge of family purchasing power
There are many disruptions comoing out of the pandemic crisis, including a new role for children in family purchasing power.
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