Spending Wave Theory: How you can anticipate the next 20 years of trends
Understanding spending wave theory can help you determine the next big consumer trends
Archive for the ‘sociology’ Category
Why marketers are now in the Era of Unintended Consequences
The pandemic has upended the world. Welcome to the Era of Unintended Consequences.
Why I take Instagram seriously, and you should, too.
Instagram isn’t fluff. It’s you … or should be!
Can social media heal us?
Can social media heal us? After years of toxicity, this might be the big question to ask.
Don’t let marketing drive your values, let your values drive your marketing
Look to your origin story, legacy, and narrative to guide marketing based on values.
Coming to terms with our pandemic selves versus our real selves
Don’t mistake our pandemic selves for our real sleves when assessing consumer behavior.
Russians and Chinese and let’s just cool it
While spy threats from Russians and Chinese are real, let’s not forget that the politicians are creating the angst.
You’re in a war. You don’t have to be remarkable right now.
Don’t buy into the social media pressure to be remarkable while the human earthquake is building
The pandemic’s hidden cost to creativity and creators
Creativity and creators will be challenged when randomness is eliminated from the workplace.
The Marketing Companion Podcast
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