Archive for the ‘sociology’ Category

The “social” in social media can’t be scaled. Be patient.

Scaling social media is a challenge as your audience grows. Engagement can’t scale in ways that ultimately doesn’t disappoint people.

The stark reality behind the influencer lists

The social media world obsesses over influencer lists that try to bestow power on a chosen few. Here’s why most of them very flawed and unfair.

What to do when your company is “sell sell sell” and won’t allow human content

Are you stuck in a company culture focused on sell, sell, sell? Here are tips to overcome and eventually work in a world focused on human content.

No social media, no email, no website. And she’s a business success.

Does every business need content, a website and Facebook presence? Sometimes there are bigger goals in life that be realized, even with no social media.

Sex sells. But how about beauty and truth in the age of authenticity?

Sex sells in marketing and advertising putting the spotlight on unattainable beauty. But there has been a shift toward a more natural look.

Face the facts: 5 social media truths that are hard to admit

Social media success may require retirements, not everybody needs a social media marketing strategy, and other social media truths that we need to know.

How to succeed in the ego-ravaged drama queen world of social media

In many circles the social media ego rules. It’s hard not to be hurt when you’re left off these “lists,” but here’s a way to survive with pride intact.