Archive for the ‘TikTok’ Category

The Nutter Butter campaign explained. Yes, this nightmare makes sense

Nutter Butter has a new video campaign that’s an acid trip crossed with a horror movie. Is this any way to sell a cookie? Mark Schaefer says, “yes.”

Are you really building a personal brand on TikTok?

Is it a personal brand on TikTok, or is it something else? A few short observations from Mark Schaefer.

The problem with social listening platforms and disconnected customers

Can we still use social listening platforms to reach increasingly disconnected customers? Mark Schaefer and Sara Wilson discuss the challenges with current methods on The Marketing Companion podcast.

What’s Next? Reflections on #SXSW 2024

Robots, TikTok, and AI disruption dominated SXSW 2024, and annual conference of thought leadership. Here are some takeaways for marketers!

Why CapCut might be the Gen Alpha social media app

CapCut is on the move and could be the next big social media app

Influencer marketing is hitting a dead end

One of my clients built his business entirely on influencer marketing. His revenue has grown explosively through a combination of both paid and organic relationships with powerful influencers who specialize […]

10 Non-Obvious Social Media Trends You Need to Consider Right Now

Let’s take a deep dive into the non-obvious social media trends that will dominate marketing considerations in the year ahead!

A New Commercial Strategy: Creators and Community

Market dynamics are pushing creators and community to the forefront of marketing strategy. Influencers are wielding unprecedented power. Is it timwe to get onboard?