Archive for the ‘Traditional media and advertising’ Category

Five steps toward using Hero Content to create an epic brand journey

Fabio Tambosi of Nike shares his experience in using hero content to create an epic consumer brand journey while working as a brand manager for Nike during the World Cup.

The Next Big Digital Marketing Opportunity

Digital advertising: The next big business opportunity is in sight.

Digital advertising is ready for a shake-out. Budgets are high and ad inventory is down. Where is this new wave of money going to be spent?

Participation Marketing: Connecting Internal and External Audiences

Michael Brito shares ways businesses can employ participation marketing within their company or organization, connecting their audiences to one another.

Three reasons why your corporate storytelling just won’t work any more

While corporate storytelling is all the rage, let’s consider three trends that point to the dawn of a humbling new era in consumer marketing.

10 Profound digital marketing trends you need to know about now

The world is changing rapidly. Here is your guide to profound digital marketing trends to follow and help you remain relevant in the next few years.

Is it just me, or does it seem like the ad industry is a hot mess?

The ad industry is in trouble and stock valuations are in a freefall. This podcast episode examines the problems in the ad industry.

Drones, Bots and AI oh my. SXSW highlights

Mark Schaefer provides some personal highlights from SXSW 2017, including observations on chatbots, new media and angry artificial intelligence.

Marketing’s answer to winning in an ad-free world

We may be moving inexorably toward an ad-free world. Where are those marketing budgets going to go? Here’s one possible answer.

The difference between “pandering” and “serving” in the Super Bowl ads

Coke and Budweiser both featured Super Bowl ads with a theme of diversity and acceptance. One was an example of great brand-building, one was cheap schlock.