Should you make the leap into sponsored content?
The advertising money is flowing into sponsored content. Is it time for to take money for sponsored posts?
Archive for the ‘Traditional media and advertising’ Category
The Time for Twitter is NOW
With new marketing, research and advertising options, Twitter has momentum. This might best time for Twitter for your business.
Help me solve marketing’s biggest mystery
The marketing world thought the Old Spice campaign would change everything. It didn’t, but why?
Why Ad Agencies aren’t adjusting to a real-time social media world
Ad agencies have been slow to adopt to a real-time social media world. Here is the reason why.
10 Strategies to Battle Content Shock
We are entering a world of increasing marketing complexity as information density explodes. Here are 10 strategies to break through.
Why the little guy won marketing’s biggest prize
An analysis of the surprise winner of the Super Bowl sweepstakes, marketing’s biggest prize
Sponsored Content: Edge of integrity or the salvation of advertising?
Sponsored content is the hottest topic in marketing. But will it bring redemption or corruption to our field?
Click Ad Fraud is out of control — Here’s how you can fight back
You might be losing 25% or more of your online ad budget to fake sites. Here are some steps to fight back.
Will this be the savior of the news media?
A few years from now, we may look back at August, 2013 as the “Jeff Moment” that transformed media as we know it.
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