Archive for the ‘Trending’ Category

The first voice-synthesized podcast episode

When Mark Schefer lost his voice, he turned to AI to help with the first voice-synthesized podcast episode.

That time I received death threats in a brand Discord community

I love exploring and learning about communities but was shocked when I received death threats in a beloved brand’s Discord Community!

A New Commercial Strategy: Creators and Community

Market dynamics are pushing creators and community to the forefront of marketing strategy. Influencers are wielding unprecedented power. Is it timwe to get onboard?

Cutting through the hype of Custom GPT

Creating a custom GPT is all the rage. Mark Schaefer and Paul Roetzer cut through the hype.

Why you need to ditch LinkedIn as your content platform

LinkedIn might be the most important social platform for business but if you depend on it to publish your content, you’re making a mistake.

How big is the creator economy? Three times larger than we thought!

New research shows the creator economy is 250% bigger than we thought, and a robust source of income for nearly 30 million Americans.

Who’s responsible for social media addiction? Me and you.

The marketing industry is creating social media addiction. In a way, that’s our job. What happens when we cause harm in the service of our customers?

Is it time for you to try messy marketing?

Is messy marketing a new trend? Maybe companies should annoy you to get your attention!

How to keep your job when facing marketing budget cuts

Marketing budget cuts are inevitable. Even if you’re not facing a cutback in this current budget season, you will someday, so here is some timeless advice to hold things together when the axe comes down.