Being normal is not a point of differentiation
A point of differentiation has to be something better than just being normal and correcting past mistakes.
Archive for the ‘Trending’ Category
All signs point to this one marketing mega-trend
We are entering the post-advertising, post-loyalty era and this one marketing mega-trend will lead us into the future.
What’s the difference between influencer marketing and word of mouth marketing?
The post explored the difference between influencer marketing and word of mouth marketing and examines how the strategies are blurring.
The single word that changed my life
Yes, it is true. There was a single word that changed my life, uttered by one of the greatest business leaders I’ve ever known.
Five essential guidelines to determine the best content for your business
Determining the best content for your business might seem overwhelming but it doesn’t have to be if you follow these five simple guidelines.
Your organizational culture is your marketing
Organizational culture is the biggest predictor of marketing success, especially as we work to retain customers in an era without loyalty.
Marketing’s job is to protect your brand. Are you doing your job?
It can be tempting to obsess with technology instead of customers. Marketing’s job is to protect your brand. Are you doing your job?
Influencer marketing for small businesses and startups
Influencer marketing for small businesses might seem unattainable but these case studies show that it can be an effective strategy.
Consider the bank of goodwill as your online networking strategy
Online networking strategy isn’t complicated, but it does require making deposits the invisible bank of goodwill. This post explains how.
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