Enter the bizarro world of the next generation consumer
Marketing to the next generation consumer means accepting them more than understanding them.
Archive for the ‘Trending’ Category
Five reasons why your marketing department needs to focus on personal branding
Personal branding should be the centerpiece of a modern marketing strategy
The good, the bad, and the NFTS. Peering into the future at SXSW
SXSW always gives us the preview of the future. Here is the good, the bad, and the NFT.
How I made six-figures self-publishing my books
Achieving a significant passive income was only possible because of self-publishing my books.
Are you getting buried by the stylized persona?
The danger of the stylized persona and other timely marketing observations.
How social media commitments can eat you alive
Are your social media commitments eating you alive? This is a good time to assess and clean house.
Is your marketing getting a little better each year? That’s not enough.
Are you doing a little better each year? Marketing iteration may be a path of obsolescence.
How to overcome your fear of being honest and open in your content
Once I overcame a fear of being honest, my content fortunes changed forever
Seven daily habits to make you a more consistent content creator
You don’t have to be a genius to be a consistent content creator. Just follow these seven habits.
The Marketing Companion Podcast
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