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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Monetizing through Twitter, Spotify and Instagram is covered in this new Marketing Companion episode.

Evelyn Starr looks at how your company hasn’t really had control over your brand – consumers do, and they brand to survive.

Influencer lists are most often based on a Twitter feed, which is not very representative of anything.

The notion of breaking up big tech is picking up political momentum but it won’t work because deep down, people like things as they are.

Advertisers are getting squeezed on all sides. Traditional ads are going away, digital ads are skyrocketing in price. What’s the solution?

The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?

This post teaches you how to tweet responsibly so trolls can’t ruin your online reputation and jeopardize your professional career.

On this retro look at marketing over the past five years — Google Glass, Klout, Twitter and others — the Marketing Companion episode shows the pace of marketing is fast and getting faster!

Digital advertising is ready for a shake-out. Budgets are high and ad inventory is down. Where is this new wave of money going to be spent?

With the pressure to perform and build influence on the web, many people are buying fake followers, likes and comments. But in the end, true influence will win.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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