Archive for the ‘visual communication’ Category

In this revised and expanded version of a marketing classic, Mark Schaefer takes his beloved book Social Media Explained to a new level.

Ten interesting presentation ideas to add sizzle to your next talk

Creating content marketing strategies might seem intimidating but it doesn’t have to be. This guide simplifies the process.

Will you be left behind if you don’t produce video content? Here is evidence to explain why the content marketing world will balance out.

Mark Schaefer provides some personal highlights from SXSW 2017, including observations on chatbots, new media and angry artificial intelligence.

GE turned a boring product into a thing of beauty that made its customer shed tears of joy. Is this the greatest content marketing case study ever?

The intense competition for attention will spawn exciting new content forms. Here are six innovations to keep your eye on.

If you’re trying to develop social media content, your success might depend on your personality type. Here is a guide to help you get started.

Little cartoonish symbols are more than fun. They are an important new way to communicate and express ourselves. Can emoji marketing be far behind?

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