Archive for the ‘YouTube and video’ Category

Advertisers are getting squeezed every way. What is the answer?

Advertisers are getting squeezed on all sides. Traditional ads are going away, digital ads are skyrocketing in price. What’s the solution?

Why do so many big companies lack marketing basics?

Even the biggest companies seem to be overlooking the marketing basics some times as evidenced by these high profile product failures.

The Marketing Rebellion is HERE.

The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?

How to Avoid Content Shock With Your Personal Video Content

All the world seems to be heading toward video. Here are some tips to help your personal video content stand out in this era of content shock.

TikTok overtakes Facebook downloads, Facebook fires back with Lasso

The popular video app TikTok overtook Facebook on the App Store and now Facebook has launched a competitor. Here’s what you should know.

How to gracefully repurpose content between horizontal and vertical video formats

Emerging video formats make it challenging to repurpose content. This helpful guide provides a few insights to help you make the most of your video content!

Marketing strategy for the modern world: Social Media Explained

In this revised and expanded version of a marketing classic, Mark Schaefer takes his beloved book Social Media Explained to a new level.

Do you create content for clicks or as an act of service?

To stand out today, too many are trying to be sensational or outlandish. But an alternative is to create content as an act of service that creates a legacy.

Five marketing leadership lessons from the Internet’s biggest scandal

This video blew up and created the Internet’s biggest scandal in years. What marketing leadership lessons can be distilled rom the underlying issues presented in this case?