Archive for the ‘YouTube and video’ Category

TikTok overtakes Facebook downloads, Facebook fires back with Lasso

The popular video app TikTok overtook Facebook on the App Store and now Facebook has launched a competitor. Here’s what you should know.

How to gracefully repurpose content between horizontal and vertical video formats

Emerging video formats make it challenging to repurpose content. This helpful guide provides a few insights to help you make the most of your video content!

Marketing strategy for the modern world: Social Media Explained

In this revised and expanded version of a marketing classic, Mark Schaefer takes his beloved book Social Media Explained to a new level.

Do you create content for clicks or as an act of service?

To stand out today, too many are trying to be sensational or outlandish. But an alternative is to create content as an act of service that creates a legacy.

Five marketing leadership lessons from the Internet’s biggest scandal

This video blew up and created the Internet’s biggest scandal in years. What marketing leadership lessons can be distilled rom the underlying issues presented in this case?

Eight million views later, the ultimate branded content case study

What is the ultimate branded content case study? This video has it all, including a storyline that has earned 8 million views.

10 Profound digital marketing trends you need to know about now

The world is changing rapidly. Here is your guide to profound digital marketing trends to follow and help you remain relevant in the next few years.

Digital marketing: A discussion on three touchy subjects

Algorithms that hurt kids, marketing strategies that don’t work and “outing” on social media are three very touchy subjects covered in this discussion