Using Klout and social scoring for sales and marketing teams
Can you use Klout to help the effectiveness of your sales and marketing teams? Here’s a test case.
Can you use Klout to help the effectiveness of your sales and marketing teams? Here’s a test case.
Klout seems to be the blogger’s best friend these days. Is anybody NOT writing about it? What’s driving the frenzy?
If you hate Klout … and you probably do … try to take a deep breath and read ahead with an open mind. Nothing seems to get rational people […]
The reality of a big fat klout score
How important is your social scoring and your social influence?
The road to measurement and influencers has been rocky. It’s time to do better.
Becoming a digital influencer doesn’t depend on how you look or even the followers you have. The secret lies in transmission.
At the end of a decade, Mark Schaefer reflects on the most impactful blog posts of his career.
The social media world obsesses over influencer lists that try to bestow power on a chosen few. Here’s why most of them very flawed and unfair.
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