The fast pace of marketing will get faster
On this retro look at marketing over the past five years — Google Glass, Klout, Twitter and others — the Marketing Companion episode shows the pace of marketing is fast and getting faster!
On this retro look at marketing over the past five years — Google Glass, Klout, Twitter and others — the Marketing Companion episode shows the pace of marketing is fast and getting faster!
Social media success may require retirements, not everybody needs a social media marketing strategy, and other social media truths that we need to know.
Influencer marketing holds lots of potential, and also peril. Here are steps you can take to avoid an influencer marketing disaster
In just five years, influence marketing has grown from Klout to a mainstream industry channel. This post shows that influencer marketing grows up
Starting a B2B influencer marketing program takes a new mindset, perhaps even a change in corporate culture. Here are some observations from an expert
The hit TV series “Black Mirror” is more than entertaining. It teaches life lessons about marketing and a social media life.
You can fake your way to social media celebrity but is that sustainable?
Not all content is equal. Why “rich content” needs to be the centerpiece of your social media strategy
Some people are getting $30,000 for a single branded Snapchat story. Influence marketing measurement needs a course correction
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