Is Your Marketing Ready For The Connected Consumer?
With the proliferation of intelligent tools and an “always-on” customer, how is your brand (and marketing) preparing to engage with the connected consumer?
With the proliferation of intelligent tools and an “always-on” customer, how is your brand (and marketing) preparing to engage with the connected consumer?
One of the problems most companies face is the unintended consequences of technology and its especially acute today
You might think Fortnite is just a game that keeps your nephew glued to his TV, but are you missing out on a major marketing trend? Learn more here.
Even the biggest companies seem to be overlooking the marketing basics some times as evidenced by these high profile product failures.
Naming a two-year book project in two words turned out to be the copywriting challenge of a lifetime.
Freelancer professions need to be particularly sensitive to these four tech trends, according to Mars Dorian.
Who are your marketing heores? Mark Schaefer and Kerry Gorgone review some of the key influencers in their professional careers.
Slowly but inexorably we are entering a post advertising world, or at least one where power is being consolidated into three major players. How do you survive in that environment?
There are lots of articles on handling bad publicity, but what about good PR? It’s tome to look at the humblebrag and other usefule methods.
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