Mark Zuckerberg has pledged to “fix Facebook” this year. But Facebook’s biggest problems are not caused by fake news or Russian intervention. It’s from their own advertising system.
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A Ford Motor analyst provides her take on some of the biggest consumer trends on earth. Mark Schaefer and Tom Webster look at consumer cocooning and other ideas
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Books and marketing seem to go together like a hand in a glove as more executives get in on the publishing bandwagon. Should you write a book?
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Where are the safest and most interesting social media apps for kids? Here is an overview of the five best apps for children.
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The world is changing rapidly. Here is your guide to profound digital marketing trends to follow and help you remain relevant in the next few years.
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Is Facebook evil? A Facebook insider called foul on the company’s efforts to use neuroscience to manipulate emotions and even our addictions.
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Everyone has a personal brand, so why argue against it? Personal branding is part of our business world and it makes sense to be intentional about it.
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How do I remain relevant amid cataclysmic technological change? Here is one plan to survive when the bots and algorithms come for our marketing jobs.
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Algorithms that hurt kids, marketing strategies that don’t work and “outing” on social media are three very touchy subjects covered in this discussion
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