Assessing a decade of social media marketing with Jay Baer
A few weeks ago, my friend Jay Baer and I started reminiscing about the last ten years. Can you believe we’re at the end of a decade? In many ways, […]
Welcome to the world’s most entertaining marketing podcast.
With a spicy blend of good fun and powerful insight, The Marketing Companion has been the world’s most entertaining business podcast for more nearly a decade!
Mark Schaefer is a globally-recognized marketing author, futurist, college educator, consultant, and keynote speaker. Every other week, Mark brings one of his “marketing companions” alongside him to do a deep dive into the trends of today that forge the marketing innovations of tomorrow.
The Marketing Companion –among the top 1 percent of all podcasts on iTunes — is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.
Six unusual marketing megatrends that will impact your business
It’s time for marketing megatrends! Here are six thought-provoking ideas about the future.
Why your social media success depends on parasocial relationships
We have known about parasocial relationships since the 1950s but the concept has new meaning in the realm of podcasting.
If marketing is essential, why are marketing jobs going away?
Why are marketing jobs going away and marketers in a desperate fight for survival. If marketing is so important, why is the function being displaced?
Facebook. Fake news. There are no easy answers.
The ethics and legal implications of Facebook and fake news is very complex. But there are three changes that can help.
Is Facebook primed for disruption?
A few years ago, Mark Schaefer predicted Facebook would disrupt itself. But he missed something — and Facebook could be primed for disruption.
The Uprising brought together 30 marketing thought leaders. Here’s what happened next.
The Uprising brought together 30 marketing thought leaders. And this is what happened next.
To fight the online eCommerce onslaught, add emotion
Great marketing builds emotion between your product and your audience. In fact that may be a key to survival in the digital world!
Is it possible to remain relevant in a hyper-changing world?
Is it possible to remain relevant in an era of overwhelming change? Mark Schaefer and Brooke Sellas discuss.
The Marketing Companion Podcast
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