Welcome to the world’s most entertaining marketing podcast.

With a spicy blend of good fun and powerful insight, The Marketing Companion has been the world’s most entertaining business podcast for more nearly a decade!

Mark Schaefer is a globally-recognized marketing author, futurist, college educator, consultant, and keynote speaker. Every other week, Mark brings one of his “marketing companions” alongside him to do a deep dive into the trends of today that forge the marketing innovations of tomorrow.

The Marketing Companion –among the top 1 percent of all podcasts on iTunes — is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.

What every marketer needs to know about the Internet of Things

December 27th, 2016

The Internet of Things will have a profound impact on marketing. Carnegie University professor Ari Lightman provides insights on what’s coming next.

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The gig economy and conversational marketing

December 13th, 2016

The gig economy now makes up 2 percent of the U.S. economy and it’s on the rise. Technology is opening up amazing new freelance opportunities

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An insider’s view of the American election and its meaning for marketers

November 29th, 2016

America has been through a tumultuous election cycle. Here’s an extraordinary view of the American election and its impact on business and marketing

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A content dominance strategy drives new media economy

November 15th, 2016

Subscription-based revenue now far exceeds advertising revenue amonf media consumers. A content dominance strategy is driving the new media economy

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What marketing skills do you need for career success today?

November 1st, 2016

Debates rages over need for college education, marketing skills versus tech, and the future of marketing. What skills do you need for career success?

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The true goal of influence: Persuasion

October 18th, 2016

Persuasion has a number of elements, and you can’t truly persuade without understanding your audience, the information they need to achieve their own goals.

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Content marketing FOMO and the future of marketing budgets

October 4th, 2016

In this latest episode of The Marketing Companion podcast, Mark Schaefer and Tom Webster discuss content marketing FOMO, and courage in marketing

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How to create a winning strategy with crappy content

September 19th, 2016

The conventional wisdom is that quality beats quantity in content marketing but that is not always the case. Sometimes cheap and crappy content can win

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A thought exercise on social media and critical thinking

September 5th, 2016

Research shows that being immersed in web activities might reduce our ability process information. The enigma of social media and critical thinking.

Show Notes

The Marketing Companion Podcast

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