Rediscovering the OG Fundamentals of Marketing
It seems like every marketing conversation swirls around the latest AI tool, the newest social channel, or some fresh “growth hack” promising overnight results. But let’s not overlook some of the “OG” marketing fundamentals!
The Thin Line Between Bold Marketing and Brand Suicide
We live in a time that calls for bold marketing. But breaking taboos not meant to be broken can cost you your job, as this case study reveals
The Nutter Butter campaign explained. Yes, this nightmare makes sense
Nutter Butter has a new video campaign that’s an acid trip crossed with a horror movie. Is this any way to sell a cookie? Mark Schaefer says, “yes.”
Why We Will Need New CTAs in the AI Era
The AI Era is a mix of technological miracles and wonder. But is there a chance it could actually get in the way of or our marketing and advertising messages? A lesson in the Vampire Effect and new CTAs.
Is it time for you to try messy marketing?
Is messy marketing a new trend? Maybe companies should annoy you to get your attention!
The hierarchy of AI-generated content: Where humans thrive
AI-generated content is swarming the media landscape. When the dust settles, there will be a distinct place for human content!
Case study: The most human commercial wins
The most human commercial ever? Lessons for the new marketing era.
As the web cookies crumble, what’s a B2B marketer to do?
In a cookie-free environment, the B2B marketer needs new solutions.
A world in crisis demands that marketers step up and take charge
It’s time for marketers to take charge in the face of long-term shifts in consumer needs.
Remarkable Marketing During a Challenging Climate
Remarkable marketing in the current business climate is a challenge. A new podcast episode walks you through some ideas.