advertising Tag Archives - Schaefer Marketing Solutions: We Help Businesses {grow}

The Nutter Butter campaign explained. Yes, this nightmare makes sense

Nutter Butter has a new video campaign that’s an acid trip crossed with a horror movie. Is this any way to sell a cookie? Mark Schaefer says, “yes.”

Why We Will Need New CTAs in the AI Era

The AI Era is a mix of technological miracles and wonder. But is there a chance it could actually get in the way of or our marketing and advertising messages? A lesson in the Vampire Effect and new CTAs.

Is it time for you to try messy marketing?

Is messy marketing a new trend? Maybe companies should annoy you to get your attention!

The hierarchy of AI-generated content: Where humans thrive

AI-generated content is swarming the media landscape. When the dust settles, there will be a distinct place for human content!

Case study: The most human commercial wins

The most human commercial ever? Lessons for the new marketing era.

As the web cookies crumble, what’s a B2B marketer to do?

In a cookie-free environment, the B2B marketer needs new solutions.

A world in crisis demands that marketers step up and take charge

It’s time for marketers to take charge in the face of long-term shifts in consumer needs.

remarkable-marketing-challenging-climate

Remarkable Marketing During a Challenging Climate

Remarkable marketing in the current business climate is a challenge. A new podcast episode walks you through some ideas.

Big company or small: Advertising at a crossroads

That photo? An explanation is coming, I promise. But first an observation. I always follow the deliberations at the annual Cannes Lions Festival. It’s an opulent, sun-drenched gathering of advertisers, […]