Brooke B. Sellas Archives | Page 4 of 7 | Schaefer Marketing Solutions: We Help Businesses {grow}

Maybe the future of marketing looks like @Everlane

Online retailer Everlane is organizing and acting like a non-profit.Is this a glimpse of the future of marketing and business?

Take Your Spammy Seven-Figure Business Plan And Shove It

Your spammy seven-figure business plan, and all of the social media videos, posts, LinkedIn requests, and cold emails DO NOT WORK. Please stop.

Modern Branding: What’s In A Name?

Modern branding is shaping up to be much more difficult than marketers expected. A brand’s name is no longer just a name, it much, much more.

Is Your Marketing Ready For The Connected Consumer?

With the proliferation of intelligent tools and an “always-on” customer, how is your brand (and marketing) preparing to engage with the connected consumer?

4 Ways Social Listening Can Inform Your Marketing Strategy

Many top brands are using social listening in innovative ways to inform their marketing strategy. Here are four different methods we recommend.

Start Your Marketing Strategy Revamp With These 11 Questions

By Brooke B. Sellas, {grow} Contributing Columnist At least once a year, many marketers aim for a marketing strategy revamp. This is a good best practice. It doesn’t matter how […]

What Is Your Social Media Marketing Purpose? (If You Don’t Know, This Will Help)

Knowing your social media marketing purpose is hard to do but SO IMPORTANT. Follow these three tried-and-true steps to create yours.

Advertising strategies to help you win the year

Use these tried-and-true advertising strategies (with examples) to unleash an awesome and effective plan to win the year.

How On-Demand Work Is Killing The Agency Of Record

Marketing’s ever-growing list of needs combined with an “on-demand” economy is likely killing the Agency of Record model. So what will take its place?