Brooke B. Sellas Archives | Page 4 of 6 | Schaefer Marketing Solutions: We Help Businesses {grow}

4 Ways Social Listening Can Inform Your Marketing Strategy

Many top brands are using social listening in innovative ways to inform their marketing strategy. Here are four different methods we recommend.

Start Your Marketing Strategy Revamp With These 11 Questions

By Brooke B. Sellas, {grow} Contributing Columnist At least once a year, many marketers aim for a marketing strategy revamp. This is a good best practice. It doesn’t matter how […]

What Is Your Social Media Marketing Purpose? (If You Don’t Know, This Will Help)

Knowing your social media marketing purpose is hard to do but SO IMPORTANT. Follow these three tried-and-true steps to create yours.

Advertising strategies to help you win the year

Use these tried-and-true advertising strategies (with examples) to unleash an awesome and effective plan to win the year.

How On-Demand Work Is Killing The Agency Of Record

Marketing’s ever-growing list of needs combined with an “on-demand” economy is likely killing the Agency of Record model. So what will take its place?

social-marketing-department-under-resourced

Why Your Social Marketing Department Is Likely Under-Resourced

While the social marketing department is growing by leaps and bounds, additional responsibilities are leaving many departments severly under-resourced.

The Hidden Reason Your Marketing Team (And Business) is Stuck

Sometimes we don’t even know we’re stuck. Read this post for the 3 telltale signs your marketing team is stagnant, plus surefire ways to improve efficiencies, save time, save money, and spark growth — all at the same time.

Every Overworked Entrepreneur Should Try Reverse Problem Solving

Entrepreneurs are trained to focus on revenue and “hustle mode” but reverse problem solving can help them solve problems by understanding costs and looking internally for other viable solutions.

Should You Stay In-House or Outsource Your Marketing?

Many big brand names are moving all of their marketing activities in-house. Even so, there are two other options to consider. Should you consider a hybrid team or outsource your marketing? Here’s a look at all three options.