Why Joe Pulizzi and I disagree on today’s content marketing dynamics
The world keeps moving and we need to constantly re-set our marketing strategies.. This is the heart of differing views with Joe Pulizzi of CMI.
5 Steps to conduct a superior podcast interview
A podcast interview can provide exceptional content for your platform, but it takes preparation to make it great. Here are five tips to fuel your success
How often should I blog? Five steps to answering the question
“How often should I blog?” is one of the most frequently-posed questions. Here are five steps to help you determine the best content frequency.
Does corporate storytelling work? Some mega-brands say no.
For years corporate storytelling was all the rage. But with the failure of some of the industry’s most iconic successes, it’s time to re-visit the strategy.
A Simple Rule for How Brands Should Work with Influencers: Attention Retention
Jay Acunzo shares how brands should approach working with influencers and why they should focus on attention retention, not audience size or CPMs.
Creating content? When is it time to pivot (or quit?)
There is a lot of emphasis on beginning a journey on creating content. But what about ending one? A discussion on the art and science of stopping.
3 Little-Known Ways to Use Content Marketing for Client Education
You may be using content marketing to capture leads, but are you using it for client education, too? We’ve got 3+ ways you can create content for customers.
If you’re not embracing native advertising, your content marketing strategy is obsolete
Chad Pollitt writes how the US has gotten so far behind other countries in native advertising technology – and who is to blame.
Content marketing success and the crappy quality myth
Some people blame content marketing perils on a lack of quality content. But great content does not assure content marketing success.
Stop creating Random Acts of Content
It’s easy to create a “snap” or go on Facebook Live and chat, but are you adding business value or littering the web with random acts of content?